The Complete CEO Startups Venture Capital Bundle
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7 Courses & 17 Hours
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$27.00 Value
Strategy MBA: Business Strategy from Startup to CEO
John Colley
86 Lessons (7h)
Lifetime
- Experience level required: Beginner
- Access 86 lectures & 7 hours of content 24/7
- Length of time users can access this course: Lifetime
Course Curriculum
86 Lessons (7h)
- Your First Program
- Welcome to this Business Strategy CourseWelcome to this Business Strategy Course2:52Business Strategy - Executive Summary9:40
- What is Business StrategyWhat is Business Strategy?4:37Business Vision and the Mission Statement4:01The Strategy Hierarchy within a Firm6:19
- Designing Your Business StrategyIntroduction to Business Strategy Design2:18Business Model Design with the Business Model Canvas12:52Business Model Canvas Template1:04Lafley and Martin's 5 Step Strategy Model10:00Hambrick and Fredrickson's Strategy Diamond5:47
- Core Strategy Tools - The Life Cycle ModelUnderstanding Life Cycles2:12The Industry Life Cycle7:22The Business Life Cycle5:51The Product Life Cycle5:11The Corporate Funding Life Cycle4:07
- Core Strategy Tools - PEST AnalysisExternal Analysis Using Broad Factors2:20PEST Analysis8:06PESTEL Analysis5:14PESTEL Analysis Template1:22CASE STUDY EXERCISE: PESTEL Analysis of Starbucks1:43CASE STUDY SOLUTION: PESTEL Analysis of Starbucks6:38CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry1:41CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry6:45
- Strategic Options from Internal and External AnalysisStrategic Options from Internal and External Analysis6:22SWOT Analysis5:02Conducting a SWOT Analysis3:59SWOT Analysis Template1:56TOWS Matrix Analysis5:20TOWS Analysis Template1:46SOAR Analysis4:22SOAR Analysis Template1:21EXERCISE SWOT Analysis Case Study - Amazon2:00SWOT ANALYSIS Case Study Solution - Amazon8:51
- Michael Porter - Industry Analysis and Competitive AdvantageMichael Porter and Business Strategy Analysis2:20Industry Analysis and Introducing Michael Porter9:33Competitive Forces Model - Porter’s Five Forces11:56Full List of Porter's Five Forces FactorsFive Forces Template1:28CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry15:04CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry15:04Generic Strategies and Industry Forces9:42Value Chain Analysis6:37Value Chain Template1:49
- Boston Consulting Group (BCG) Growth Share MatrixBoston Consulting Group (BCG) Matrix6:56BCG Matrix and the Life Cycle2:41BCG Matrix Advantages and Disadvantages3:25Adapting the BCG Matrix5:25CASE STUDY EXERCISE: BCG Matrix - Facebook1:39CASE STUDY SOLUTION: BCG Matrix - Facebook4:19CASE STUDY EXERCISE: BCG Matrix - Apple1:33CASE STUDY SOLUTION: BCG Matrix - Apple4:19CASE STUDY EXERCISE: BCG Matrix - Unilever2:06CASE STUDY SOLUTION: BCG Matrix - Unilever4:44Boston Consulting Group (BCG) Matrix Template2:55
- Building Sustainable Competitive AdvantageCompetitive Advantage - Deriving Strategy from Inside the Firm3:12Core Competency4:56VRIO - Resources to Competitive Advantage5:34CASE STUDY EXERCISE Core Competency & VRIO - Apple2:10Core Competency Case Study - Apple4:57Defining the Unique Selling Proposition4:47ADL Matrix - Understanding Your Competitive Position6:35ADL Matrix Template1:44
- Growth Strategy OptionsAnsoff Product Market Matrix - How to Grow Your Business4:41Organic vs Inorganic Growth2:29Internal and External Growth Strategies Expanded21:28CASE STUDY EXERCISE Growth Strategy Analysis Amazon1:54Case Study - Analysis of Amazon's Growth Strategy5:55
- Strategic Responses to Mature and Declining MarketsBlue Ocean Strategy10:10Blue Ocean Case Study - Apple4:49Comparing Red Ocean and Blue Ocean Strategies4:12How to Survive in an Over Fished Ocean5:25
- Evaluating Strategic OptionsHow to Create a Competitive Analysis on a Page3:37
- Connecting Strategy and FinanceMaking the Connection between Strategy and Finance4:25What is an Integrated Financial Model?5:36Key Drivers of an Integrated Financial Model8:03Model Structure3:25Detailed Model Schedules6:38Chart of Accounts1:55Financial Statement Inputs and Outputs3:0510 Steps to Building an Integrated Financial Model4:52
- Understanding the Strategic Planning ProcessSummary of the Strategic Analysis Process2:30Understanding the Strategic Planning Process6:24Four Step Strategic Management Process3:22Strategy Formulation in Six Steps6:47Mintzberg’s Five Configurations5:06
- Summary and Wrap UpCourse Summary and Wrap Up5:15
Strategy MBA: Business Strategy from Startup to CEO
JC
John ColleyJohn Colley MBA, MA (Cantab) | Investment Banking | Entrepreneurship | Finance
4.5/5 Instrucor Rating:
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John Colley has a Bachelors's and a Master's Degree from Cambridge University in the UK (Magdalene College). He also graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation. John spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. He graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984. John spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising, and Mergers, and Acquisitions. His experience ranges from advising start-up companies to billion-dollar global corporations.
Description
If you are looking for the most comprehensive, MBA-level business strategy course, you have come to the right place. Business strategy is a cornerstone of business management which you need to study and understand. In this course, you will discover the essential business strategy topics, alongside business models and frameworks taught in every leading MBA school. By the end of this course, you will gain the confidence to start your own business and reach success in no time.
- Access 86 lectures & 7 hours of content 24/7
- Discover essential business strategy topics
- Learn about business models & frameworks taught in every leading MBA school
- Understand business strategy design
- Know more about market growth/share, strategic planning, industry analysis & more
- Gain some insights on external environment analysis PEST & PESTEL
Specs
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Certificate of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Updates included
- Experience level required: beginner
- Have questions on how digital purchases work? Learn more here
Requirements
- Any device with basic specifications
$27.00 Value
Startups: Get Pitching for Funding Masterclass
John Colley
26 Lessons (1h)
Lifetime
$27.00 Value
Capital Raising for Entrepreneurs
John Colley
74 Lessons (5h)
Lifetime
$27.00 Value
Startup Essentials for Founders
John Colley
8 Lessons (1h)
Lifetime
$27.00 Value
The State of the Venture Capital Market
John Colley
17 Lessons (1h)
Lifetime
$27.00 Value
Entrepreneur's Introduction to Venture Capital Finance
John Colley
35 Lessons (1h)
Lifetime
$27.00 Value
Venture Capital Terms: Liquidation Preferences are Critical to Your Success
John Colley
15 Lessons (1h)
Lifetime
Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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